Our team put PayPal back on the map after a ten year marketing hiatus with our new campaign “PayPal Everywhere” which had TVC, Radio, OOH, and cross platform social, making it the largest campaign in the brand’s history. Our anthem spot featured Will Ferrell rewriting the lyrics to Fleetwood Mac’s greatest hit "Everywhere.” And then making fun of himself for it.
“Chimes” Teaser
“Everywhere” Anthem
And our billboards went everywhere too. New York, LA, Chicago, Atlanta, Albuquerque, Dallas/Fort Worth, and even Philadelphia.
We created a headline structure that infused the brand with new meaning, transforming it from an online payment button to a pay everywhere brand.
