We put PayPal back on the map after a ten year marketing hiatus with our new campaign “PayPal Everywhere” which had TVC, Radio, OOH, and cross platform social, making it the largest campaign in the brand’s history. Our anthem spot featured Will Ferrell reworking the lyrics to Fleetwood Mac’s greatest hit "Everywhere.”
PayPal's “PayPal Everywhere” campaign starring Will Ferrell was a massive commercial hit, ranking in the top 5% of U.S. financial services ads for driving both short-term sales and long-term brand equity.
“Chimes” Teaser
“Everywhere” Anthem
And our billboards went everywhere too. New York, LA, Chicago, Atlanta, Albuquerque, Dallas/Fort Worth, and even Philadelphia.
We created a headline structure that infused the brand with new meaning, transforming it from an online payment button to a pay everywhere brand.
