TOMMY HILFIGER
Dipped my toe into the experiential advertising pool when Tommy Hilfiger broke up with 5th avenue when they closed their flagship store.
We introduced a new kind of retail experience. A vacation right where you are. The Tommy Hilfiger Staycation, a poolside oasis in Williamsburg, Brooklyn. Part retail, part pool party. Chock full of back-to-back famous DJ’s, synchronized swimmers, giveaways, photo moments, VIP lounges, a write-to-home station, a spa experience and all things holiday. With a line around the block, picture-perfect weather, and ample positive vibes – The Tommy Hilfiger Staycation proved to be a resounding and sun-filled success. This event transformed the way they do retail.
FILM
PHOTOGRAPHY
My Role: Senior Creative, Writer & Video Director
Experiential Designer: Steffy Zambrano
Graphic Designer: Ellie Friedman
Seen On:
WWD
Yahoo
Next Divas